In commemoration of the 21st Birthday of the world famous Sydney Harbour Bridge Climb, BridgeClimb wanted to create a new site that would serve as a gateway to this iconic and unique experience.
With over 4 million local and international visitors having climbed the bridge we wanted to capture the experience and entice future generations of visitors.
Our aim was to streamline the booking experience while shielding the complexity of integrating with a third party booking system and offering a vast range of possible climbs with additional addons such as photo packages and discount codes.
Over 60% of users visiting BridgeClimb do so on a mobile device so we took a mobile-first approach and designed all the screens for mobile before doing Desktop designs. The results show that users now have a vastly smoother and streamlined process, particularly during the booking process which we work-shopped and refined through many iterations
One of the challenges of developing the BridgeClimb website was the new booking system had to integrate with not only their internal booking system but also with a huge list of payment gateway systems including Braintree, PayPal, Wechat, AliPay, Apple Pay, Google Pay and After Pay and Zip Pay.
To maximise results we AB Tested different versions of the booking process and we continue to look for the absolute best results with ongoing testing and reviews.
The BridgeClimb website is a great looking, powerful e-commerce engine that serves as a welcoming first step in the BridgeClimb experience.
